When I was younger, I had a huge crush on Jamie Oliver because a man who cooks so well is necessarily very sexy. Besides, he speaks with an English accent and has an adorable lisp, both of which I find irresistible. And that was before he launched a kitchen revolution with his brilliantly packaged tools and food products.
It is almost like I don’t care what is inside the boxes – I just want to buy everything. I am no expert on marketing, but surely that is a desired reaction? [Pearlfisher, which created this beautiful branding, has also done some great work with Absolut and Stella Artois.]
(via the dieline)